Greater Tampa REALTORS® (GTR) is excited to unveil a new brand identity reflecting the transformation that is taking place across the association and its commitment to helping REALTORS® accelerate their business. A large contributing factor to the new brand identity is industry innovation and disruption, which is happening faster than ever. The association has invested extraordinary efforts to reimagine and redesign GTR to ensure it has the capacity, functionality, knowledge, and passion to support its members in the post-pandemic market environment and beyond. “Our new brand identity marks a new day for Greater Tampa REALTORS®,” said Jay Quigley, 2023 President of GTR. “As the real estate industry continues to change and to ensure relevancy for our members, we need to live, breathe, and continuously innovate in the trusted space of REALTORS®. "Your Future. Our Focus.” not only represents GTR’s next chapter as an organization but also the commitment to provide the necessary resources for our members to be successful in this profession.” Greater Tampa REALTORS®’ has positioned itself as the thought leader, industry expert and supporting business partner for REALTORS® by offering transformative professional development programs, legal and technical support, and access to technology and tools, all while being surrounded by a network of dedicated professionals. The association will be launching a new website (later this month) that features a property search and online campus for its members as well as a new tagline, vision statement, brand structure and certification platform to receive verified digital badges highlighting industry-related achievements. The newly appointed CEO, Jason Outman, the Board of Directors, and association staff are ready to tell Greater Tampa REALTORS®’ new story, one focused on innovation, collaboration, service excellence, entrepreneurship and community.